White Paper : Holiday Marketing in the Age of the Choice Generation™

White Paper

Holiday Marketing in the Age of the
Choice Generation™

Special Report 2007

Retailers use targeted marketing techniques to capture customers’ attention and drive them into stores.

Engaging consumers this holiday season will take more than simply ad relevance. It requires letting your customers control how they interact with your communications and that requires a permission database. Are you ready?

Best Practices in Holiday Marketing in the Age of the Choice Generation White Paper

Best Practices in Holiday Marketing in the Age of the Choice Generation White Paper

In this White Paper, learn from the professionals on:

•  Who is the Choice Generation™?
•  How can I reach them?
•  What tools will I need?
•  How should I use the data I collect?
•  When should I start using my data?
•  Will permission marketing change the way I
   manage my data?
•  Will this change the way I segment my data?
•  Will I change the way I create or run my
   campaigns?

To download this White Paper in its entirety, fill in the following information and click Submit.

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Thank you for your interest in SmartReply and the "Holiday Marketing in the Age of the Choice Generation™" White Paper. If you would like more information, please contact Mike Romano, Executive Vice President, at 949-340-0708 or email mromano@smartreply.com.

- Retail Marketing

- Consumer Goods

- Mobile Marketing

"Holiday Marketing to the Choice Generation™" Webinar

In this webinar you can listen to industry leaders talk about the effects of traditional marketing on the environment, and answer the 10 most common questions marketers ask about connecting with the Choice Generation.
>>learn more

"When we do direct mail and voice marketing together, our customers respond very well. We're way above industry average in response rate - between 20 and 30 percent higher."

- Rick Bhurji, Manager of CRM, Northern Reflections