BEST PRACTICES & WHITE PAPERS
Download these FREE Best Practices and White Papers to gain more insight on our changing industry. Please feel free
to contact us for more information.
Best Practices in Holiday Marketing
RECESSION-PROOF YOUR 2008 HOLIDAY SALES
DISCOVER new insights, new trends and new strategies for competing and profiting in this tough 2008 holiday season.
We invite you to learn the proven strategies today's innovators are using to not just survive but thrive in a tough
holiday economy.
DISCOVER New Regulations in
NEW TOOLS FOR NEW RULES!
DISCOVER your roadmap to the new FTC regulation and the larger phenomenon of permission and preference marketing. This
report will seek to define the current marketing landscape. This is a marketing industry download imperative.
Benchmarking Series!
5 CRITICAL CHALLENGES TO OVERCOME
RIGHT NOW
DISCOVER the 5 Most Critical Marketing Tools and Strategies to Deploy in a Tough Market. 2008 is expected to be a
volatile year for marketers. The weak economy and looming recession will tighten consumers' disposable income and
may, in return, diminish their loyalty.
Benchmarking Series!
RECESSION MARKETING SURVIVAL KIT
Discover the Most Critical Marketing Tools and Strategies to Deploy in a Tough Market. Competition proof your customer
relationships. DISCOVER the Four steps to create a more engaging and trusting relationship, overcome media fragmentation
and improve marketing effectiveness.
Best Practices in
FIGHTING MEDIA FRAGMENTATION
In this Best Practice white paper on Overcoming Media Fragmentation and the Erosion of Customer Trust, we will
take a close look at the challenges retailers are facing with today's changing media landscape and their
associated changes in customer behavior.
Best Practices in
RETAIL MOBILE MARKETING
In this Best Practice report, A Blueprint for Building a Retail Mobile Marketing Program, we will show how mobile
marketing brings brands closer to their customers at a time when they are ready to make a purchase and outline a
detailed strategy for building a long-term mobile marketing plan.
Benchmark Series!
IT'S GOOD TO BE GREEN!
Keep one step ahead. The environment is no longer somebody else's problem. Your customers have made it their
responsibility, which means they have also made it your responsibility. This white paper will help you take
your environmental plan to the next strategic level.
Benchmarking Series!
BACK TO SCHOOL RETAIL MARKETING
Peek inside the back to school plans and trends of several name brand retailers with an analysis of their non-traditional,
breakthrough strategies they use to interact with their customers during the back-to-school season. This new white paper
provides examples of best practices in action that you can easily apply to your business.
Best Practices in
PERMISSION MARKETING
In this Best Practices white paper on Permission Marketing, the consumer is in control and permission marketing is
now an imperative, not an option. Retail marketers that don't start protecting their most valuable asset, their
customers, by building an opt-in database, will fall behind.
HOW RETAIL CMOS CAN DELIVER
OPTIMAL CUSTOMER EXPERIENCE
The Peppers & Rogers Group explores Customer Experience Development as a strategy to create optimal interactions with
retail consumers, and make a case for a multi-channel communications plan.
BUILDING LOYAL CUSTOMERS
AND PROFITABLE STORE TRAFFIC
Marketing today is much more than simply putting out an advertising message. It's about building relationships
that last for the long-term. It's about getting to know your customers and providing them with a unique and
special experience they can't and don't want to get anywhere else. And it's about creating a one-on-one bond
that only comes from engendering trust.
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