Newell Conference Chicago 2005
In June, 2005, Jeff Handler presented to an audience of 300 retailers his experiences with voice marketing as the top marketing executive at The Sports Authority, then later at Meijer Supercenters. You’ll see from this conference session why Mr. Handler is widely considered one of retail’s most successful leaders and innovators at producing solid retail results. This session was recorded at the Newell CRM Conference in Chicago, June 2005.
Thank you for your interest in SmartReply and the CRM Conference Presentation. If you would like more information on SmartReply, please contact Mike Romano, Executive Vice President, at 949-340-0708 or email mromano@smartreply.com.
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Quotes from the Peppers and Rogers
White Paper
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| “Customers expect companies
to know who they are and their preferences regardless
of how and when they interact. Their tolerance for fragmented
interactions will continue to drop as their expectations
rise.” |
— Lisa Goodmaster,Partner
Peppers and Rogers Group |
Among 320 companies that responded to a recent Chief
Marketing Officer Council survey, only a meager 16.8%
reported that they had formal marketing performance measurement
systems in place, even though 90% said that performance
measurement was a priority. More importantly, 80% said
they were dissatisfied with their ability to demonstrate
ROI from their marketing initiatives. |
“The best feedback comes from our store associates,” she
says. “They’ve said they like it that several
customers have come in and said, ‘I got a call
from you guys’ and they appreciated that reminder.” |
— Mary Luttrell
Director
of Advertising
Casual Male |
“First, it was,‘look for this postcard or coupon’.Then it became,‘you
have a coupon waiting for you at the store.’So instead of being an adjunct,
it [voice marketing] became the primary mechanism.” |
— Jeffrey
Handler
former Senior VP, Marketing
The Sports Authority |
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