Latest Press Releases Click Here!
SmartReply Receives Award
November 29, 2006
The Mobile Marketing Association (MMA) (www.mmaglobal.com) announces the winners of the MMA 2nd Annual Global Mobile Marketing Awards. The winners, judged on strategy, execution, creativity and results, highlighted mobile marketing industry successes from around the globe.
Full Story >> |
|
Savvy Marketers Using Text Messaging
CHICAGO Sep 24, 2006 (AP)
Like any normal consumer, Tom Gruss was leery about the idea of a company sending promotional text messages straight to his cell phone. Who needs a bombardment of sales pitches in yet another format?
Full Story >> |
|
Go, Go Mobile Marketing
July 2006, Electronic Retailer
Marketing to consumers was easy back in the days when there were only three TV channels and a handful of radio stations. Today's consumers are on the go 24/7 and have many more media options, making it increasingly difficult to reach them through traditional channels. Adding to the challenge, they multi-task and use multiple media channels, often times simultaneously.
Download PDF Document >> |
|
Strategies to reduce post-holiday discounting and improve margins
December 2005, Chain Store Age
Remember when the day after Christmas was a time to clear out excess inventory that did not sell during the holiday season? Well times have certainly changed. Today, post-holiday sales are a highly competitive week-long event— one that consumers not only expect and anticipate, but plan their shopping patterns around.
Full
Story >> |
|
SmartReply Featured in ABC World News Spotlight
on the Do Not Call List
September2005, ABC World News Tonight
We were as surprised as anyone to be interviewed by ABC World News story of the do not call list in August, 2005. They said that our reputation as ambassadors of good customer marketing brought us to their attention.
In this short segment of the World News, you’ll see how SmartReply is fighting for the industry to be relevant to customers and to respect the lives and time of consumers.
Watch The Video>> |
|
|
|
SmartReply CRM Conference Presentation
June 2005, Newell Conference Chicago
In June, 2005, Jeff Handler presented to an audience of 300 retailers his experiences with voice marketing as the top marketing executive at The Sports Authority, then later at Meijer Supercenters.
Watch The Video>> |
|
|
|
|
|
Advertising
Age: “Oh,
um, hi. We were hoping to get your machine.”
June 2005, Advertising Age Article
What happens when the most credible magazine in advertising
comes across SmartReply’s voice marketing? Read
the retail interviews and strategies that Ad Age discovered,
what works and how companies are using SmartReply, today. Full
Story >> |
|
Limited
Too Gets Hip to Customer Needs
June 2005, 1 to 1 Magazine Case Study
Read a new retail case study documented by
the Peppers and Rogers Group’s 1 to 1 Magazine.
In it, you’ll see how a national client of
SmartReply communicates with their customers, drives
profitable business, and ultimately builds better
customer relationships. Full
Story >> |
|
Pre-Recorded Voice Messages: Welcome Calls
September 2004, Chain Store Age Magazine
With so much direct mail competing for consumers' attention, it's easy for a piece to get tossed aside or overlooked. But Boscov's Department Stores and Easy Spirit are reinforcing their direct-mail campaigns and sales events with pre-recorded voice messages left on customers' answering machines. Short, friendly and to the point, the messages alert customers to special offers and discounts they will be receiving in the mail and to in-store events. Full Story >> |
|
Pre-Recorded Voice Messages : How It Works.
September 2004, Chain Store Age Magazine
Voice marketing allows retailers to communicate with their customers via a pre-recorded telephone message. It can be used to alert customers to an upcoming direct-mail piece, or it can be a stand-alone, as an inexpensive replacement to a direct-mail campaign. Full Story >> |
|
Retailer's Response Rates Head North With Prerecords
August 2004, DMNews
Canadian clothing retailer Northern Group Retail Ltd. is using pre-recorded message campaigns in conjunction with its loyalty program, adding an element to its marketing mix that has boosted response rates. Full Story >> |
|
Giving Discounts Where It Counts
December 2003, The Washington Post
In a subtle shift of marketing tactics, some retailers have stepped up coupon offers directed at their most loyal customers in a bid to attract repeat visits from big spenders during the holiday selling season. Full Story >> |
 |
|
|
 |
|
|
|
 |
| "Short, friendly, and to the point, the messages alert customers to special offers and discounts they will be receiving in the mail and to in-store events." |
Welcome Calls
Chain Store Age Magazine
September, 2004 |
|
|
|
 |
|
 |
|
