Mobile Marketing Association Awards
Meijer and SMARTREPLY
"Best Use of Mobile Marketing,
Relationship-Building"
LOS ANGELES Nov 29, 2006 (AP) - The Mobile Marketing Association (MMA) (
www.mmaglobal.com
) today announced that Meijer
and SmartReply received an award for the Best Use of Mobile Marketing, Relationship-Building.
The award was presented last night during the MMA's 2nd Annual Mobile Marketing
Awards dinner, which recognizes leaders and innovators driving development of the mobile channel.
Meijer and SmartReply deployed a campaign that appealed to consumer interests and
drove customer engagement and loyalty with the brand, said Laura Marriott, executive director of the MMA. By using opt-in,
this campaign, which notified consumers of gas price increases over the summer months, is a great example of how mobile marketing can be used to drive interactions with
your target consumers. Congratulations
on your win.
From left to right:
Gene Keenan - VP of Mobile Services of Isobar,
Louis Gump - VP of Mobile, The Weather Channel Interactive & Mobile Marketing Association,
Laura Marriott - Executive Director of Mobile Marketing Association,
Jeff Handler - EVP of Marketing and Advertising, Meijer,
Mike Romano - EVP Sales and Business Development of SmartReply,
Ian Povey - Senior Manager Mobile Services of Teligence Communications, Inc.
This year's MMA 2nd Annual Mobile Marketing
Awards program demonstrated marquee achievements made within the last year. Judges, representing brands, carriers,
press, analysts and agencies, were faced with a difficult task of reviewing numerous
entries across eleven categories.
Meijer, as the original supercenter as always had innovation at its core and drives customer convenience through
technology whenever it can. Text messaging our customers about gas prices creates loyalty by sharing relevant
information in an easy to use format, said Jeff Handler, Senior Vice President of Marketing and Advertising for Meijer.
Using a mobile channel to communicate is one way we will continue to meet the ever-evolving needs of our customers.
We are very pleased that the MMA recognized our innovative
marketing program with Meijer, said Mike Romano, SmartReply's Executive Vice President
of Sales and Business Development. The concept of this program provided a text
message two to four hours before any gas price increase of five cents per gallon or more to customers, allowing them to save money.
About Meijer
Meijer is a Michigan based family owned and operated grocery and general merchandise supercenter
retailer operating 176 stores throughout Illinois, Indiana, Kentucky, Michigan and Ohio.
Additional information about Meijer can be found at,
www.Meijer.com.
About SmartReply
SmartReply's Voice and Mobile Messaging solutions have created breakthrough-marketing
results for leading retailers throughout the United States and Canada. As the only Voice
and Mobile Messaging Company dedicated to meeting the unique marketing challenges and
objectives of retail executives, SmartReply's clients now have the proven ability to
increase store traffic, lower marketing cost and strengthen brand affinity. Because of
this, SmartReply is the provider of choice for more than eighty (80) major regional and
national retailers. Headquartered in Irvine, California, more information for partners and
clients can be found at
www.SmartReply.com
or by calling 1(800)-785-6769.
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA)
is the premier global association which strives to stimulate the growth of mobile
marketing. The MMA is an action-oriented association designed to clear obstacles to market
development, to establish standards and best practices for sustainable growth, and to evangelize
the mobile channel for use by brands and third party content providers. MMA members include agencies,
advertisers, hand held device manufacturers, wireless operators and service providers, retailers,
as well as any company focused on the potential of marketing via the mobile channel. The Mobile
Marketing Association's global headquarters are located in the United States. For more information, please visit
www.mmaglobal.com
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