Early adopters will gain a significant advantage in this medium.
Text messaging is where email was 15 years ago, or voice marketing was five years ago. But the beauty of this
mobile marketing is the consumer participation is 100% opt in. SmartReply can help you to build and manage
your database.
SmartReply has successfully executed text campaigns, driving solid results
- Client delivers 750,000 text messages per month
- 84% message delivery rate
- 97% delivered message open rate
- Opt out rate, 2/10ths of 1% (2 out of 1,000)
- 834% incremental Sales ROI experienced
Mobile campaigns can drive consumers to your store
- 83% of text messages are read within one hour of receipt
Mobile campaigns can change consumer behavior instantly in your store
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- Build private label trial
- Promote complimentary products
- Announce special in-store offers
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Mobile technology will only get more sophisticated
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- Video and sound files can be transferred
- UPC codes can be transmitted
- Web site access can be linked
- GPS locator programs are possible
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In other related news click here to download the Free pdf on Go, Go Mobile Marketing
an article published by Electronic Retailer.
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