In this Best Practice white paper on Overcoming Media Fragmentation and the Erosion of Customer Trust, we will take a close look at the challenges retailers are facing with today's changing media landscape and their associated changes in customer behavior.
The top three things you’ll learn from this white paper are:
- The connection between relevance and ROI, and why non-relevant messaging can have a negative impact;
- The importance of knowing not just your customers' buying habits but also their media habits; and
- That all media are not created equal. Just as you target your marketing offers, you should target your media to your goals and to your customers' needs and preferences.
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Source: Stephen M. Ross Business School at the University of Michigan, in partnership with the American Society for Quality and CFI Group
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EXECUTIVE BRIEFING
Delivering and measuring successful marketing efforts is more challenging today than ever before. Consumers are interacting with dozens of media formats, hundreds of television channels and thousands of marketing impressions per day, many at the same time. With so much media interaction, they're on advertising overload and are not paying as much attention to marketing efforts as they used to. In some cases, they're even using technology to skip over ads...
It's a bold new media world out there, and consumers are moving with the times. Retailers must do the same if they want to remain connected with their most valuable top-tier customers.
To download this white paper in it’s entirety, fill in the following information and click Submit. You can then immediately download this white paper.
Thank you for your interest in SmartReply and this Media Fragmentation White Paper. If you would like more information on SmartReply, please contact Mike Romano, Executive Vice President, at 949-340-0708 or email mromano@smartreply.com.
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We design specific messages for specific customers that increase
incremental revenue by an average of 531%.
“Marketing has got to be more relevant…Are customers harder to reach?
Yes, but if the message is relevant, they might be more receptive and they might give us more time. So it forces us to be better.” |
— Jeff Handler
Senior Vice President Of Marketing And Advertising, MEIJER Inc. |
“It’s critical that email and mail and voice and store signage and customer
service all have a single message. That’s true multi-channel marketing.” |
— Dianne Binford,
Vice President Of Multi-Channel Marketing, Jones Apparel Group |
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