In this Best Practice report, A Blueprint for Building a Retail Mobile Marketing Program, we will show how mobile marketing brings brands closer to their customers at a time when they are ready to make a purchase and outline a detailed strategy for building a long-term mobile marketing plan. FIND OUT MORE >> The Peppers & Rogers Group explores Customer Experience Development as a strategy to create optimal interactions with retail consumers, and make a case for a multi-channel communications plan. They also review two SmartReply client case studies (one each from The Sports Authority and from Casual Male), with interesting insights on what works, why, and how customers respond to voice marketing. Packed with many take-aways immediately applicable to retail marketing leadership. FIND OUT MORE >> This features is a detailed case study co-developed with a national retail client on the marketing impact of calling customers that have listed themselves on the do not call list, compared to those customers that have not listed themselves on the list. We wanted to answer the question, “We know it’s compliant to call customers, even if they are on the DNC list, but is it a good idea?” Find out the results, now. FIND OUT MORE >> CLICK HERE >> Jeff Handler presented to an audience of 300 retailers his experiences with voice marketing as the top marketing executive at The Sports Authority, then later at Meijer Supercenters. You’ll see from this conference session why Mr. Handler is widely considered one of retail’s most successful leaders and innovators at producing solid retail results. This session was recorded at the Newell CRM Conference in Chicago. WATCH THE VIDEO >> What happens when the most credible magazine in advertising comes across SmartReply’s voice marketing? Read the retail interviews and strategies that Ad Age discovered, what works and how companies are using SmartReply, today. READ MORE >> We were as surprised as anyone to be interviewed by ABC World News story of the do not call list. They said that our reputation as ambassadors of good customer marketing brought us to their attention. In this short segment of the World News, you’ll see how SmartReply is fighting for the industry to be relevant to customers and to respect the lives and time of consumers. WATCH THE VIDEO >> Read more media coverage about successful use of SmartReply from Stores Magazine, Chain Store Age, DM News, and The Washington Post by clicking here.