Consumer Package Goods
Voice Marketing campaign delivers increased traffic and revenue delivering ROI over 900%
SmartReply voice marketing was tested in addition to standard promotions to drive traffic in store, and visits to web page. Test and control cells were carefully matched to effectively measure voice campaign impact.

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Voice marketing campaign delivers lift of 80% and ROI of 1,100%
The placement of 200,000 messages cost $21,000. The retailer drove 6400 incremental shoppers to the store, purchasing an average $102 of merchandise. The investment in SmartReply generated an incremental $652,800 in revenue.

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Adding a phone message drove promoted brand sales between +192% and +1802%
Six separate voice campaigns were executed and delivered throughout the year. Each consumer was targeted based on prior shopping behavior. Call campaigns ranged in size from 50,000 to 150,000 calls.

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In this Best Practice white paper on Overcoming Media Fragmentation and the Erosion of Customer Trust, we will take a close look at the challenges retailers are facing with today's changing media landscape and their associated changes in customer behavior.

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Peak inside clients test results
In June, 2005, Jeff Handler presented to an audience of 300 retailers his experiences with voice marketing as the top marketing executive at The Sports Authority, then later at Meijer Supercenters. You’ll see from this conference session why Mr. Handler is widely considered one of retail’s most successful leaders and innovators at producing solid retail results. This session was recorded at the Newell CRM Conference in Chicago, June 2005.

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Smart Voice Cast Small business solution
SmartReply has launched a self-serve voice marketing solution so that small business can take advantage of these world class technologies, knowledge developments, and best practices. Small Business users that plan to do as few as 100 up to 250,000 voice marketing calls to their customers per month are ideal candidates for this service. All you need is a computer with access to the Internet, a customer database, and a sound understanding of relevant customer communications.

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Marketing strategies are simultaneously becoming more high-tech and customer-focused, which might be the perfect formula to reach 21st century shoppers.

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