Download these Best Practices and White Papers to gain more insight on our changing industry. Please feel free to contact us for more information.

BEST PRACTICES IN IT'S GOOD TO BE GREEN
Keep one step ahead. The environment is no longer somebody else's problem. Your customers have made it their responsibility, which means they have also made it your responsibility. This white paper will help you take your environmental plan to the next strategic level. FIND OUT MORE >>

BEST PRACTICES IN PERMISSION  MARKETING
In this Best Practices white paper on Permission Marketing, the consumer is in control and permission marketing is now an imperative, not an option. Retail marketers that don't start protecting their most valuable asset, their customers, by building an opt-in database, will fall behind. FIND OUT MORE >>

BEST PRACTICES IN RETAIL MOBILE MARKETING
In this Best Practice report, A Blueprint for Building a Retail Mobile Marketing Program, we will show how mobile marketing brings brands closer to their customers at a time when they are ready to make a purchase and outline a detailed strategy for building a long-term mobile marketing plan. FIND OUT MORE >>

BEST PRACTICES IN FIGHTING MEDIA FRAGMENTATION
In this Best Practice white paper on Overcoming Media Fragmentation and the Erosion of Customer Trust, we will take a close look at the challenges retailers are facing with today's changing media landscape and their associated changes in customer behavior. FIND OUT MORE >>

BEST PRACTICES IN BACK TO SCHOOL RETAIL MARKETING
Peek inside the back to school plans and trends of several name brand retailers with an analysis of their non-traditional, breakthrough strategies they use to interact with their customers during the back-to-school season. This new white paper provides examples of best practices in action that you can easily apply to your business. FIND OUT MORE >>

BEST PRACTICES IN RETAIL HOLIDAY MARKETING
Peek inside the holiday marketing plans and trends of several name brand retailers with an analysis of their non-traditional, breakthrough strategies they use to interact with their customers during this lucrative retail season. This new white paper provides examples of best practices in action that you can easily apply to your business. FIND OUT MORE >>

HOW RETAIL CMOS CAN DELIVER OPTIMAL CUSTOMER EXPERIENCE
The Peppers & Rogers Group explores Customer Experience Development as a strategy to create optimal interactions with retail consumers, and make a case for a multi-channel communications plan. They also review two SmartReply client case studies (one each from The Sports Authority and from Casual Male), with interesting insights on what works, why, and how customers respond to voice marketing. Packed with many take-a way's immediately applicable to retail marketing leadership. FIND OUT MORE >>

BUILDING LOYAL CUSTOMERS AND PROFITABLE STORE TRAFFIC
Marketing today is much more than simply putting out an advertising message. It’s about building relationships that last for the long-term. It’s about getting to know your customers and providing them with a unique and special experience they can’t and don’t want to get anywhere else. And it’s about creating a one-on-one bond that only comes from engendering trust. FIND OUT MORE >>

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