Objective: Gain maximum share of wallet over five-week holiday period from existing good customers, credit card, and loyalty program customers. Share gain measured by increase in average transaction.
Objective: To gain maximum share-of-wallet of procrastinating shoppers.
Objective: Increase the response rates of direct mail, and store traffic, without alerting my competition.
Objective: Identify the best method for rapid go-to-market segmentation.
Objective: Increase share-of-wallet, excitement, viral influence, and product awareness among active customers.
Special guest appearance by Frederick Newell, Seklemian/Newell Inc.
Frederick B. Newell, Jr., top selling speaker, author and international marketing consultant, has helped giant multinationals as well as small businesses around the world develop and manage customer relationship management strategies to strengthen customer loyalty and increase profitability.

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