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Marketing today is much more than simply putting out an advertising message. It’s about building relationships that last for the long-term. It’s about getting to know your customers and providing them with a unique and special experience they can’t and don’t want to get anywhere else. And it’s about creating a one-on-one bond that only comes from engendering trust.
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SmartReply is the leader in retail voice Marketing and has proven strategies and best practices to the extent that WE GUARANTEE YOUR RESULTS WITH OUR PROOF OF CONCEPT TESTING PLAN.
An analysis of 82 different voice marketing campaigns found that stand-alone voice marketing campaigns drew an average response rate of 5.16%, versus 5.02% for direct mail. When the two campaigns were combined, the average response rate reached 6.89%. Stand-alone voice marketing campaigns were found to lift transaction size by 11.33% as compared to a 4.41% average lift from direct mail alone. Retailers that use voice marketing increase their incremental revenue by an average of 531%.
HOW OUR PROOF OF CONCEPT GUARANTEE WORKS
The most powerful proof is when a new SmartReply client says,
“The results were better than I expected!”
We go out of our way to make sure that your customers are not disrupted when we deliver your message to their answering machine, and we make sure the message sounds like it came from your store – with the personality of your brand.
You won’t have the sense of “WOW!” until you try it, so we guarantee it will work. Based on your current direct mail response rates, and our history of thousands of campaigns, we can set definitive expectations on:
1. Your total response rate,
2. Your transaction value lift,
3. The small number of customers that will opt-out.
| We bring in our voice marketing strategists to achieve breakthrough results, and we guarantee the expectations we set, or you won’t pay for your campaign. It’s that easy. |
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Quotes from the Peppers
and Rogers White Paper |
Among 320 companies that responded to a recent Chief
Marketing Officer Council survey, only a meager 16.8%
reported that they had formal marketing performance measurement
systems in place, even though 90% said that performance
measurement was a priority. More importantly, 80% said
they were dissatisfied with their ability to demonstrate
ROI from their marketing initiatives. |
“The best feedback comes from our store associates,” she
says. “They’ve said they like it that several
customers have come in and said, ‘I got a call
from you guys’ and they appreciated that reminder.” |
— Mary Luttrell
Director
of Advertising
Casual Male |
“First, it was,‘look for this postcard or coupon’.Then it became,‘you
have a coupon waiting for you at the store.’So instead of being an adjunct,
it [voice marketing] became the primary mechanism.” |
— Jeffrey
Handler
former Senior VP, Marketing
The Sports Authority |
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