STRATEGIC TEAM
As you'll read in these biographies, we've assembled an
industry-leading team of marketing, technology and strategy
specialists, all leaders in our industry. But what can never
be written in an individual bio is the synergy of the team
members; how each person provides a piece of the puzzle you
need to create a successful voice marketing campaign, how
our team works to raise the bar on both technology and
marketing strategy for our clients. It is precisely this
blend of individual expertise combined with aggressive
teamwork that lets SmartReply create breakthrough results
for our clients. |
 |
Scott Springer,
Vice President, Strategic Services Group
Responsible for: Leading the Strategic Services Group for
SmartReply, directing client portfolio strategy, service
management and solution design that leverages existing and
emerging media technologies in voice, mobile and electronic
marketing.
- Seasoned direct marketer with client and agency-side
management experience
- Skilled operational manager, establishing regional
expansions for multiple organizations
- Experienced product and service architect, founding
multiple businesses and services
"What drew me to SmartReply was the energy and
intelligence of the people and a passion for developing
innovative retail marketing solutions that address today’s
need for rapid response to consumer behavior.”
Scott’s professional experience has ranged from organizations
with over 100,000 people employed to as small as just a few
– as a founder or principal member of two start-ups. His
involvement in the direct and loyalty marketing industry has
spanned more than a dozen years and has provided him the
opportunity to personally design, deploy and review the
results associated with thousands of direct marketing
campaigns from industry leading organizations. |
|
Joe Dacey,
Group Director, Strategic Services Group
Responsible for: Constructing overall voice and mobile
marketing strategy and direction for a group of clients and
Strategic Service team personnel, while serving as the
day-to-day lead contact on key engagements.
- Significant Retail, CPG and E-commerce experience
- In-depth understanding of Database Marketing and CRM
principals
- Developed strategic campaigns for multiple fortune 100
companies
- Advance understanding of analytics (profiling, modeling,
segmentation etc.)
"Since I was introduced to Voice Marketing, I have sung
it's praises as not only a highly effective joint medium,
but also as an incredible stand alone approach to direct
marketing. The incremental lift in response and sales that
voice provides coupled with the fact that I could make many
more calls for the price of 1 DM piece allowed me to test
segments that I normally would not have due to the expense I
would have incurred using direct mail. Needless to say, I
jumped at the opportunity to work for SmartReply."
Joe brings several years of client services experience with a
focus on retail, CPG and web marketing strategy. As a
"ground floor" member of SmartBargains.com, Joe was an
integral part of the company's rapid success increasing the
subscriber base from 60k to 925k in only one year.
Prior to joining SmartReply, Joe was an Account Director and
Senior Data Strategist at Euro RSCG 4D Discovery in
Richmond, VA where his clients included Diageo, VW and ACE
Disaster Mortgage Protection to name a few. Joe also worked
at Harte Hanks as the Sr. Database Analyst and Marketing
Strategist managing such clients as The Sports Authority,
Toys R Us, Volvo and The Children's Place.
Early in his career, Joe worked for MediaOne/AT&T Broadband
where he was responsible for retention and acquisition
marketing and was co-developer of the now industry adopted
"Bundle Package". Joe received his degree in Research
Methods and Analysis from Dalhousie University in Halifax,
Nova Scotia Canada.
If you are looking to understand the power of your database
coupled with the power of voice marketing, call Joe directly
at 804-556-5147.
Back to Top |
|
John Moriarty, Account Director, Strategic Services Group
Responsible for: Developing relevant and highly effective voice and mobile marketing programs as your day-to-day lead contact.
- 10+ years experience in client management and program development for B2C and B2B marketing initiatives
- Extensive CPG, Grocery, Retail and Automotive experience
- Integral part of creative and strategic development for several fortune 100 and 500 clients
- Developed and managed successful integrated marketing programs in hi-tech industry
"Speed to market has always been a focus of mine, be it a more effective process within an existing product or the
development of new and innovative ways to reach a client's customer. You don't always have the luxury of several
weeks or several months to develop and execute a communication to those most important to your business. What I saw
in SmartReply was an ability to reach consumers quickly, maintaining a highly targeted and strategic approach, while
delivering similar or better results to traditional marketing efforts at a fraction of the time and cost. With my
extensive agency background across multiple channels the fit was perfect and I’m excited to be a part of such a great
team at SmartReply."
John had spent the past 6 years working primarily on strategy and implementation of targeted direct mail programs for
Valassis and Catalina Marketing, including several successful programs for Johnson & Johnson / McNeil, Unilever,
P&G and Masterfoods. While at Valassis, he also managed the day to day relationship with Hyundai Motors America,
including responsibilities for the creative and strategic development of the full scope of their integrated marketing
programs. Early in his career, John was a Sr. Account Manager at Mueller International, an integrated direct marketing
agency specializing in the hi-tech vertical. There, he held a key role overseeing all components of his clients' programs
which included market research, creative development, direct mail and e-mail, sales support tools and collateral
development, lead generation campaigns, and telecontact services, as well as managed all direct client communication
with fortune 500 companies, including Xerox, Fujitsu, BASF, Lucent Technologies and Owens-Illinois.
If you're interested in making your marketing dollars work smarter or would like to learn more about SmartReply,
you can reach John directly at 949.340.0748 or jmoriarty@smartreply.com.
Back to Top |
|
Jeannie Gonzalez,
Account Director, Strategic Services Group
Responsible for: Serving as your day-to-day lead contact,
growing in understanding your brand positioning and business
objectives in order to develop innovative voice and mobile
marketing strategies that are congruent with your goals.
- Developed and managed the Customer Relationship
Marketing (CRM) department for The Sports Authority.
- Lead the creative and production teams for Levitz
Furniture Corporation's
Broadcast Division.
- Planned and executed marketing strategies for John M.
Smyth, Homemakers' a Midwest subsidiary of Levitz Furniture
Corporation.
- Developed and serviced clients for the South Florida
Newspaper Network, the nation's 2nd largest local community
newspaper publisher.
"After years of exposure to all facets of retail marketing
and advertising, I enthusiastically joined SmartReply
because as a client, I had gained the most targeted, cost
effective, results driven and measurable advertising in the
industry today."
Jeannie's proven track record is a testament to her loyalty
and commitment. The scope of her experience is an added
bonus to any employer with responsibilities ranging from the
production of 60 retail commercials a month (Levitz), to
creating record sales increases in newspaper advertising
(SFNN), and the creation and management of a transactional
database of over 10 million customers (The Sports
Authority). Her enthusiasm and organizational skills fuel
her propensity to excel in all aspects of marketing and
advertising; collaboration with Jeannie is a recipe for
success. You can reach Jeannie directly at 772-288-0528.
Back to Top |
|
Dan Jones,
VP Channel Development, Consumer Packaged Goods
Responsible for : Leading the growth and development of the
Grocery channel, working closely with both retailers and
manufacturers.
Prior to SmartReply, Dan held roles in Marketing, Sales, and
Finance with industry leading companies such as Nestle,
Johnson & Johnson, Borden and Catalina Marketing. Dan has
worked with a wide array of brands, from regional pasta
brands to iconic national brands such as Classico, Hunt's,
Nestle Toll House Morsels and ReaLemon. Dan was a customer
of targeted marketing services when leading brands, and
successfully sold targeted marketing services when working
for Catalina.
Dan's financial background is a strong asset that enables him
to quickly and efficiently design cost-effective programs
for his clients. Dan received his BSBA in Accounting from
Bucknell University.
You can reach Dan at 949.340.0743 or
djones@smartreply.com
Back to Top |
|
|
|
|
|
 |
| "The response rate was
almost double for the customers who received the
calls and direct mail pieces compared to those
who only got the mailing." |
- Kim
Kolakowski
VP of Credit promotions
and database marketing
at Boscov's |
|
|
|
|
 |
|
|
 |
|
