ABOUT SMARTREPLY

This year, SmartReply will make our 1 billionth consumer contact on behalf of retail marketers. That’s 1 billion relevant, targeted, and compelling messages.

But at Smartreply, we’re not measuring our success in volume; we measure success in the strength of our client’s results. That’s what makes SmartReply different – we concentrate all our resources on delivering the most relevant message, at the most appropriate instant, across the most appreciated channel for each consumer.

Just a few results (see more at Case Studies):

• CEO of nationwide specialty retailer announces at shareholder conference that SmartReply solutions are key in helping them beat Wall Street analyst estimates
• Grocery client earns $10 in incremental revenue for every $1 invested
• Mass retailer exceeds 300% Gross Margin ROI on all SmartReply campaigns over an entire year

Our results have caught the attention of the media, too, including ABC News, The Peppers & Rogers Group, and The Associated Press. See more of our news coverage at In the News.

OUR AMAZING CLIENTS

Our clients are the brightest marketing minds from a variety of retail companies. They’re the marketer’s marketer – not afraid to look change straight in the eye, clearly articulating the real challenges and opportunities ahead. They are the market’s visionaries. About half of the Top 100 Retailers are clients of SmartReply (according to the National Retail Federation), and we work with many more that are destined to move up to the top 100 very soon.

Today’s marketing is in transition. Read a little from our Media Fragmentation White Paper and you’ll quickly see how the dynamics of marketing communication is changing from a mass approach, to a consumer approved approach. You’ll see why SmartReply is the right company to help guide that transformation.

THE RIGHT CHANNELS

We use the right channels – mediums that break through:

• Voice marketing – reaching customers with a relevant, personal "girl next door" message that breaks through and builds the brand in about half a minute
• Mobile marketing/text messaging – when your customer is on the go and needs information and alerts NOW, a text message instantly reaches them. See the white paper: Best Practices in Retail Mobile Marketing
• Email marketing – used primarily to power the voice and mobile mediums, email has a very special place in customer relationships. Targeted emails are very efficient but due to SPAM laws, this channel’s effectiveness has been diluted.
• More –SmartReply Distillery (coming soon!) – learn more about the new services coming from SmartReply

SUPPORTING TOOLS

It takes more than a powerful channel to produce these breakthrough results. SmartReply's proven retail marketing experience brings the technological capacity and the human capital – our people and ideas – that inspires our client’s brilliance.

Some of the tools that make the channels we use unique and powerful are:

• IVR – we have a full in-house IVR development team and system, to automate any kind of customer management and communication opportunity, including:
• Opt-in – many of our clients have dedicated toll-free opt-in phone lines so that their customers can tell us when, how, and how often they prefer to receive which type of message and contact
• Opt-out – just as well – let your customers change and opt-out of communications with ease and without intimidation
• Store locator – have 25 stores or 1,200 stores? We have a custom solution for you that delivers directions by phone or text message
• “More information” – our research indicates that the number one issue for customers that receive marketing communications is to ask a simple question. (Hint: top three requests: “Can I use the coupon on Monday?” “How late are you open on Sunday?” and “Can I shop at any store for the sale?”)
• Contests, Surveys, Tickets and more.
• MicroSites – so, you want to get the express consent (opt-in) from your customers and you want it to be easy because your web team…is busy. We have a MicroSite solution for you that can capture any and all information from your customers – from phone number, mobile number, and email address, to enrollment in baby clubs and commercial services from your retail brand.
• mCommerce – SmartReply Distillery (coming soon!) to learn about our R&D in mobile commerce (using your mobile phone to buy goods!)
• Wireless Loyalty – SmartReply Distillery (coming soon!) – Lookout, this is a big one.

THE SUPPORTING CAST

Our clients are our heroes, but we like to think we’re their sidekicks.

In addition to our management team, we offer a unique structure featuring a dedicated Strategic Services Group. SSG focuses on only one thing: building the best results in response, brand value, and customer relationships. More on this team at Strategic Team.

Here’s a link to the Management Team that keeps the flywheel of momentum moving effortlessly.

Check out our Company Earth Day '07.

INVESTORS

SmartReply is privately held. While we may consider strategic investments at some point, today we’re happy to be financially stable, debt free and self-funded. For more information, contact Eric Holmen.

LOCATION

Our headquarters are in sunny Orange County, California, but staff work around the United States in Connecticut, Virginia, Florida, Ohio, Pennsylvania, and Arizona. To visit us in Irvine, CA, here are some directions.