retailer mobile fatigue
October 29, 2009
Posted October 29th, 2009 at 6:03 pm by Erik Sass
What's the bare minimum opt-in rate for retailers to find value in mobile marketing? According to Eric Holmen of Smartreply, 5% — "If you can't get to 5% of their [customer] database within 8-9 months, they tend to start feeling fatigue." That said, Holmen added that Smartreply "aims for 18%-19%" — numbers that make retailers recognize the potential of the medium (and invest even more).